

"Create extraordinary
personal customer experiences to sell more effectively."
Successful Sales
The horse-assisted sales programme for all sales-related functions
Enhance your sales expertise with the Successful Sales Programme - a unique, horse-assisted training experience. Through hands-on, practice-oriented exercises with horses, you will learn to consciously manage your impact on customers and elevate your sales skills to the next level. Discover unconscious communication patterns and biases, adapt your approach to different personality types, and develop an authentic, modern sales style that improves sales effectiveness.
The Successful Sales Programme with horses is available as one-on-one coaching, a company-specific edutainment event, or as a tailored seminar. It is designed for all customer-facing functions in B2B and B2C Sales, including Sales Managers, Key Account Managers, and Sales Support teams.
Tackle your personal sales challenges and achieve a sustainable, positive impact on your customers - and ultimately, your sales success.

Why Horses?
Horses are exceptional coaching partners: they possess distinct personalities and demand personalised engagement, clarity, authenticity, and adaptability in communication – much like people. Interacting with them mirrors real-world customer interactions. The horse-assisted exercises provide valuable insights into your selling and communication skills, opening up new possibilities for effective customer engagement and long-term sales success.
Personal development
Horses offer clear, immediate feedback, allowing for precise refinement and development of individual sales skills.
Effective customer engagement
Horses provide comprehensive feedback on communication and body language, fostering a more authentic, confident, and impactful presence for more effective customer engagement.
Lasting sales success
Experiential learning with horses fosters lasting change in customer interactions, leading to greater sales success.
TOPICS
The following topics are commonly addressed in the horse-assisted Successful Sales Programme. Additional topics can be addressed upon request. The content will be customised to meet the unique needs of your company and sales team.
/ Personal Sales Style
-
What is my natural sales style?
-
What are my current strengths and areas for improvement in customer interactions?
/ Presence & Communication
-
What messages do I communicate, both consciously and unconsciously?
-
How can I enhance my presence and communication for greater impact with customers?
-
How can I communicate more effectively in challenging customer conversations?
/ Personality-based Selling
-
How can I identify different personality types among customers?
-
What personal needs do customers have in sales conversations? (relevant for both B2B and B2C Sales)
-
​How can I effectively engage with various customer personality types?
-
How can I motivate different personality types to make a purchase?
-
How can I tailor my presence and communication to suit various customer personalities while staying true to my authentic self?
FOrmatS
The equine-assisted Successful Sales Programme is available in the following formats.
Additional formats can be arranged upon request.

1:1 Coaching
Are you a sales representative looking to refine your sales skills, or do you seek to support a sales person in his/her professional growth?
The 1:1 Sales-Coaching with Horses offers a unique opportunity to assess and strategically enhance your sales capabilities.
Through a tailored approach that integrates cutting-edge personality-based sales principles with experiential learning alongside horses, you will develop lasting, impactful sales competencies. A coaching programme that enables salespeople to experience selling and customer interaction skills through all senses and enhances them holistically and sustainably.

Edutainment Event
Are you looking for an unforgettable, engaging, and insightful social event for your sales team?
Then the 2.5-hour Edutainment Sales Event with horses is the perfect choice for your company. The exercises with horses are not only incredibly fun but also deliver numerous "Aha" moments related to personality-based selling. A social event that your sales team will remember for years to come.

Seminar
Are you looking to systematically develop the sales competencies of your sales managers as part of your Corporate Academy?
​
Then a Customised Horse-Assisted Sales Seminar is the ideal choice. You can tailor the content and duration - whether a single or multi-day format, with or without a transfer phase, as a standalone seminar, or as part of an existing training programme - to meet the specific needs of your company and sales team. A seminar that provides a fresh, reality-based perspective on your sales managers' competencies and enhances their selling skills sustainably.
Methodology
The horse-assisted Successful Sales Programme is based on the following methodology.
Additional methods, such as preparation tasks, case studies or role-playing, are available upon request.
1
State-of-the-Art
Sales Concepts
In brief, interactive input sessions, scientifically grounded and field-tested principles of personality-oriented selling and situation-specific communication are shared. The goal is to equip participants with the essential knowledge needed for successful, customer-centric selling.

2
Practical Sales Exercises with Horses
Through individual, partner, and team exercises with various horse personalities, participants apply personality-based sales concepts in practice. This approach enhances self-awareness, communication, and sales skills.

3
Reflection and Transfer to Sales Practice
Through direct feedback from the horses and the sales expert, participants gain insight into their strengths in communication and personality-based selling. They identify areas for development and can create strategies to enhance their sales and communication behaviours when engaging with different types of customers.

Organisational Details
Below is an overview of the key organisational details.
Process
The Successful Sales Programme is customised to align with the specific needs of your sales representatives and organisation. Four weeks before the event, participants receive a detailed invitation with all key information, including preparatory tasks. Comprehensive details on the programme delivery can be found on the right.
/ Catering
/ Languages
The coaching and seminar languages are​:
-
German
-
English
/ Locations
Coaching- and seminar locations are:
-
In the Wil (SG) area
-
In the Basel (BL) area
-
Available across Switzerland upon request
/ Infrastructure
Weather-independent delivery is guaranteed:
-
Seminar room
-
Indoor and outdoor arena
-
Various horse personalities
-
Horse professionals for the safety of participants and horses
The following catering options are available:
-
Breaks: Morning and afternoon breaks with snacks, fruit, and a selection of hot and cold beverages
-
Meals: 3-course menu, ranch-style lunch, or ranch-style dinner with a variety of beverages
/ Participation requirements
None.
-
No prior experience with horses is required.
-
A safety briefing will be provided before working with horses.
-
All exercises with horses take place on the ground and are supervised by experienced equine professionals, ensuring the comfort and well-being of both participants and horses.
/ Preparation
All essential information will be sent to participants in advance:
-
Agenda and programme outline
-
Preparatory tasks, if desired
-
Outdoor clothing suited to the temperatures and sturdy footwear. Rain protection is not required.
Contact
I would be delighted to personally assist with any questions or inquiries you may have.

Dr. Philine Betz-Werner
Sales & Marketing Coach and Trainer
​
Phone: +41 (0)78 609 29 71
E-Mail: philine.werner@performanice.ch
Performanice GmbH, Bruggwaldstr. 6, CH - 9533 Kirchberg SG​
